Creating Value through Marketing
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Overview
Subject area
BUS
Catalog Number
21000
Course Title
Creating Value through Marketing
Department(s)
Description
Marketing creates value for customers, and therefore value for organizations. This course introduces students to the strategic concepts, practical decision-making and most common metrics required for a successful marketing plan, while also exploring the connections between marketing and other business functions.
Typically Offered
All Terms
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
034044