The AML certificate is a 15-credit program. It is taken in concurrence with any undergraduate major at Hunter College.

Courses Required for the Certificate

Prerequisites of required courses will be waived by the department offering the course for students pursuing the certificate. Students may apply 6 credits from the certificate program towards other programs. Students who are majoring in Accounting may replace the BUS 22500 and BUS 23000 requirements with course and course.

ACC 28000 and ACCP 37400 can be used for both the Accounting-BS and the Arts Management certificate.

The certificate program in Arts Management and Leadership includes four 3-credit courses, plus a 3-credit internship with a mentored capstone project, for a total of 15 credits. Students must maintain a 2.5 GPA in required courses to receive this certificate.

Theory and practice of effective strategic communications and marketing for non-profit arts organizations and art and media businesses. Students learn techniques for formal and creative industry-leading techniques for maximizing exposure for a cause or brand through public relations, social media and digital media storytelling tools. Students will create a fictional organization around which they will build a cohesive media strategy, utilizing cutting-edge tools and best practices to develop long-term media strategy, breaking news, crisis communications and brand elevation. Students will be positioned to become a one-stop shop for leading strategic media engagement and staying above the fray in a quickly evolving landscape.

Arts Management and Leadership

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General

Requirements