Arts Management and Leadership

The Arts Management and Leadership (AML) certificate draws on current strengths within existing departments and utilizes existing courses, relying on the research and creative interests of associated faculty to provide a compelling basis for study of the burgeoning field of arts management and leadership. The program serves students interested in careers in both the visual and the performing arts, and focuses on entrepreneurial, for-profit and non-profit arts organizations as well as on established cultural institutions. This certificate program is designed to make undergraduate students at Hunter aware of employment opportunities offered by the arts organizations of New York and to help them prepare for both entry-level jobs and satisfying long-term careers in arts management. This plan focuses on the skills and knowledge needed to make arts organizations effective. Students will learn how artists and other professionals in cultural organizations face and solve problems of marketing, regulation, audience development and sustainability, as well as many other complex difficulties faced by arts leaders and managers.

Program Outcomes

By the end of this program, students will be able to demonstrate understanding of:

• how creators, entrepreneurs, advocates, policy makers, and others fit into a broad system of financing, management,  marketing, and regulation

• how new opportunities for artist and audience connections are forged

• the workings of non-profit organizations, such as museums, orchestras, and community theaters

• the likely long-term success of an arts organization in terms of its artistic qualities, its managerial strength, the depth of its support, and the likely strength of its market position

• the financing of arts and media projects, including entrepreneurial endeavors that students might create or on which they might collaborate.